Google Ads
Reach people actively looking for your services.
Explore the scope
Search strategy & audience
We agree which services to promote, which areas of Mallorca matter and whether to reach German- or English-speaking prospects. Search terms are prioritised by enquiry intent.
Campaigns & ads
I structure campaigns by service and area, write relevant ads and add useful ad assets. Negative keywords help exclude unsuitable searches.
Landing pages & contact routes
I check whether the ad, page content and contact form work together. New landing pages and substantial website changes are agreed as a separate scope.
Measurement & optimisation
After a technical review, we set up suitable measurement for forms, calls or bookings. I review search terms, cost and observable enquiry quality, then adjust campaigns within the agreed budget.
What you receive
Clear explanations of work completed, advertising costs and measurable enquiries, with daily updates during implementation.
Advertising spend, setup and additional website changes are separate.
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